Flooring leads in Miami vs remodel-permit rows — a different unit, and the honest case against

If you install tile, LVP, luxury vinyl plank, hardwood, laminate or carpet in Miami-Dade, you have probably bought flooring leads from a shared marketplace and watched four other crews call the same homeowner within the hour. This page is about a different unit: a building permit that has already been issued, with the phone number of the firm that filed it. It is not better in every way. The ways it is worse are on this page too.

What a permit row actually is — and why it is not a flooring lead

A row is one interior-remodel permit issued by Miami-Dade County or the City of Miami in the last seven days, carrying the address, the declared job valuation, the permit ID, the filing firm's name, its Florida DBPR licence number, and — on the county rows — a phone number the county publishes. Not a homeowner. A licensed contractor who has already pulled paper on a job at that address.

Whose number it is, and what calling it means. The phone belongs to the firm that filed the permit — most of them hold a general or building contractor licence (the exact count for the current run is on the home page). So when you call, you are cold-pitching that general contractor to sub the flooring to you. You are prospecting a business that has a project, not catching a homeowner who raised a hand for floors, and on the phone-feed rows the permit does not say "floors" at all — it says remodel. Treat this as a way to get in front of the GC early, not as a warm flooring lead.

The City of Miami rows go one step further: that authority writes the trade scope into the permit text, so some rows literally read REMODELING/REPAIRS WOOD/LAMINATE/TILE/VINYL. Those are the only rows where the permitting authority itself says the job involves floors. There are few of them, and they carry no phone at source. Both facts are counted and published.

Marketplace lead vs permit row — the two are not the same unit

Shared marketplace lead (Angi, Thumbtack, HomeAdvisor, Houzz, Porch)EarlyFloor permit row
Who you reachA homeowner who raised a hand and asked for flooringA licensed contractor or owner-builder who filed a remodel permit
Stated intentExplicit — they asked for a quoteInferred — the permit says "remodel", not "floors" (except on the declared-scope rows)
ExclusivityUsually sold to several contractors at oncePublic record. Anyone can pull it, including your competitors. We do not and cannot make it exclusive.
TimingThey are shopping right nowPermit issued in the last 7 days — before most finish trades are let, which is the whole reason to use it
VerifiabilityYou take the marketplace's word for itEvery row carries a county permit ID. Look it up and check us.
Pricing modelPer leadNone. Since 2026-08-21 EarlyFloor is a free showcase and is not sold at any price.
Proven close rateYou already know yoursUnknown. Nobody has ever bought this feed, so there is no close rate to quote you.

Work out your own comparison

We will not tell you what you pay per lead, and we will not invent a close rate for permit rows. Put your own numbers in — nothing is sent anywhere, this runs in your browser:

Your current spend per month: $1,100
Your current cost per job won: $440
EarlyFloor costs $0, for every row the run produces — see the live count on the home page, and read the rows themselves on the sample week. What we cannot tell you is how many of those rows you would close, because no one has ever bought this feed and it is no longer for sale. Any number we put here would be invented.

The honest case against using this

Where this stands today (2026-08-22): EarlyFloor has no paying subscribers, has never billed anyone, and on 2026-08-21 the owner decided it will not be launched as a paid product. There is no testimonial on this site because there is no customer, and there is no price because there is nothing for sale. What exists is a nightly pipeline, a published methodology and a week of real rows you can check against the county — published free. If you want it as a delivered feed rather than a page, email hello@earlyfloor.com and say so; that is the only thing that would change the decision.

Read a real week of rows →